Incipio® Expands Apple® iPad® mini Case Collection With Immediate Availability Of Innovative Smart feather® Case

Incipio® Ultra Thin, Snap-On Smart feather® Case Designed To Work With Apple’s Smart Cover® Now Available At Select Retailers Nationwide And Online

IRVINE, CA – January 31, 2013 – Incipio®, designer and manufacturer of award-winning mobile device accessories, is thrilled to announce the immediate availability of the patented ultra thin, snap-on Smart feather® case, the latest offering in Incipio’s extensive collection of protective case solutions for the Apple® (NASDAQ: AAPL) iPad® mini. Intended for use with the Apple Smart Cover®, Incipio’s innovative case offering is now available at select retailers nationwide and online in a wide variety of colors including Obsidian Black, Charcoal Gray, Mist Gray, Fruit Punch Red, Bubblegum Pink, Limeade and Powder Blue, with additional colors to follow.

Sleek and sophisticated, Incipio’s patented Smart feather® case for the iPad® mini offers low-profile protection with a high density, ultra-thin Plextonium™ frame. Intended for use with the Apple Smart Cover®, the custom molded case securely anchors to the back of the iPad® mini, resulting in a reinforced connection that provides the device with structure and security. The best-selling feather® design is lightweight, easy-to-use and functional, with complete access to all ports and controls. With a variety of vibrant color options available, the iPad® mini user can mix and match the Smart feather® case to Apple’s Smart Cover®.

“Following the success of our Smart feather® case for iPad, with are thrilled to share the much-anticipated iPad® mini Smart feather® case with our customers,” said Andy Fathollahi, Chief Executive of Incipio. “Our talented team of engineers and designers developed this durable case to seamlessly match the form of Apple’s iPad® mini and work in cooperation with the Apple Smart Cover®. This patented design will continue to be a successful product category for Incipio and our retail partners in future.”

The Smart feather® case for the iPad® mini comes complete with a signature Incipio vanity kit, including a clear screen protector, microfiber cleaning cloth and applicator card. Incipio’s case retails for an affordable $34.99 and is now available at select retailers nationwide and online at

To download high-resolution images of Incipio’s Smart feather® case for the iPad® mini, visit:

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About Incipio®:

Incipio® is a Southern California based designer and manufacturer of award winning mobile device accessories. Established in 1999, Incipio® is widely recognized for consistently creating state of the art protective solutions for the mobile world. Through an untiring commitment to innovative and original designs, Incipio® is globally recognized for the functional and premium accessories the brand produces. Incipio’s products are sold worldwide in leading consumer and electronics retailers, mobile retailers and through