“Spirit of Gumball” Captures A Favorite Annual Event

If you follow the world-famous Gumball 3000 rally, you may have caught Incipio logos on every exotic car, including the notorious “Purarri” Ferrari 458 Italia driven by Dead Mau5. As long time sponsors of the rally, Incipio supported last year’s ride from Miami to Ibiza with a custom Gumball 3000 App along with NFC tags on all cars for an interactive driving experience. Producer Joel Zimmerman, AKA Dead Mau5, today released a commemorative short film to celebrate Gumball 3000 called “The Spirit of Gumball”. Watch the full video below or catch a short glimpse on our Instagram.