Special Delivery: iPhone SE Has Arrived

There are over 1 billion Apple devices in the world, and today Apple announced its newest iPhone to join the product line: iPhone SE. With many customers wanting a smaller device, but the capabilities of the newest devices, Apple is answering the masses with this powerful 4″ device.

iPhone SE lineup shot

{Image via Apple}

iPhone SE

The iPhone SE is available in Space Gray, Silver, Gold and Rose Gold, and has most of the capabilities of the iPhone 6s and 6s Plus. Dubbed as the “most loved 4 inch smartphone in the world“, iPhone SE has the same processing performance as the iPhone 6s/6s Plus, double the speed of the iPhone 5s. Other features consumers have come to love like Touch ID, Live Photos, Apple Pay and 4k video are also all available in the iPhone SE. Not only are the features to love, so is the price. Starting at $399, the iPhone SE is the “most affordable price for a new iPhone” according to Vice President, Greg Joswiak.

The iPhone SE will be available for pre-order on March 24th and begin shipping March 31st.

iPad Pro 9.7″

Apple also announced the newest member of the iPad Pro family. The iPad Pro with its 9.7 inch screen, is the brightest tablet available on the market. It also has the most advanced iPad camera yet, with the ability to take live photos, has true tone flash as well as focus pixels. Compatible with iOS 9.3, available today, the smaller iPad Pro, as well as all other Apple devices, will now have “Nightshift Mode” which shifts the color temperature of the display based on the time and location of your device, making nighttime viewing much easier on the eyes.

iPad Pro 9.7 in

{Image via The Verge}

Apple Watch

Apple CEO Tim Cook, also touched on the newly dubbed #1 selling smart watch in the world, Apple Watch. While the device itself did not get an update, it does have an attractive new introductory price of $299.

new apple watch bands

Apple’s Mission Statement

Throughout the entire event, the theme of sustainability was prevalent. As April 1st (Apple’s 40th anniversary) approaches, the company is aiming to reduce its environmental footprint by using clean energy sources in 100% of their data centers, recycled paper for their packaging and overall trying to preserve our planet’s resources. Not only is Apple always innovating new products, they are also innovating new ways to protect our planet.

Shop Now: Incipio’s Case Collections for iPhone SE and Coming Soon: iPad Pro (9.7 inch).