Incipio® Announces Home Automation Solutions Compatible with Apple HomeKit at 2015 International CES

IRVINE, CA – January 6, 2015  – Incipio®, the leading designer and manufacturer of award-winning mobile device solutions and technology, based in Southern California, today debuts three home automation solutions, Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter, and Power Strip with integrated Smart Outlet, that support Apple’s HomeKit framework at 2015 International CES.

Incipio’s initial home automation product offering includes the Incipio DIRECT Wireless Smart Outlet, Incipio DIRECT Wireless Smart Light Bulb Adapter, and Incipio DIRECT Wireless Smart Power Strip that allow users to experience plug and play home automation with virtually zero configuration and simplified device setups using Apple’s native iOS HomeKit integration.  Incipio DIRECT Wireless Smart solutions and Incipio DIRECT App integrate with a variety of home appliances and existing lamp fixtures, such as recessed lighting, giving users the ability to wirelessly control outlet powered devices at home or when away.

“When Apple announced HomeKit, our team immediately went to work on developing cost effective solutions that are deeply integrated with iOS and that have more compatibility than current home automation devices on the market,” said Andy Fathollahi, Chief Executive. “Today, Incipio delivers three user-friendly home automation solutions and a complimentary app, at an incredible value, that will truly impact and simplify day-to-day routines with just a tap of your device or a Siri voice command.”

Additional features of the Incipio DIRECT Wireless Smart Outlet, Light Bulb Adapter and Power Strip include:

  • Integration with Siri voice commands, allowing hands-free control of home appliances and devices
  • Wireless creation and configuration of home, rooms, and zones, to control power to devices at home or on-the-go
  • Complimentary Incipio DIRECT Wireless Smart App allows users to create customized action sets and scenes such as “Lights Out” for a unique home automation experience
  • Proximity awareness enables users to power specific devices and rooms, on or off

Product Details:

  • Incipio DIRECT Wireless Smart Outlet – MSRP $24.99
  • Incipio DIRECT Wireless Smart Light Bulb Adapter – MSRP $24.99
  • Incipio DIRECT Wireless Smart Power Strip – MSRP $59.99
  • Incipio DIRECT App – Compatible with entire Apple HomeKit Ecosystem and available for free download on the Apple App Store

The line of Incipio DIRECT Wireless Smart solutions will be available in Q2 of 2015 at and in select premium retailers nationwide.

For a live demonstration of the Incipio DIRECT Wireless Smart home automation solutions visit the Las Vegas Convention Center from January 6-9, 2015 – North Hall, Booth #5116. For more information on Incipio’s home automation solutions, visit:

For the latest product news and announcements connect with Incipio on Facebook, Twitter @myincipio, and Instagram @incipio.

About Incipio:

Incipio® is the leading designer and manufacturer of award-winning mobile device accessories and technology based in Southern California. Established in 1999, Incipio® is widely recognized for consistently creating state of the art protective solutions for the mobile world. Through an untiring commitment to innovative and original designs, Incipio® is globally recognized for the functional and premium accessories the brand produces. Incipio’s products are sold worldwide in leading consumer and electronics retailers, mobile retailers and through


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Kelly McElroy