Foreign supercars lined the streets of Miami to kick off the 2014 trek that would take gear heads from Miami’s South Beach to the far-off island of Ibiza. Their celebrity drivers included industry icons, and longtime Gumball fans, DJ/Producer Dead Mau5, rappers Bun B and Xzibit, and actor David Hasselhoff among dozens of others.
As an official supporting sponsor in the 2014 rally, drivers were provided with custom Incipio NFC cases in tandem with the official Gumball 3000 App. An experience for rally drivers and fans alike, Incipio’s Gumball 3000 App provided an interactive Gumball experience throughout the duration of the rally. Fans could view team information, social media posts, shop Gumball gear and more. In addition to exclusive information and route guides, drivers used the app as a tool throughout their journey for turn-by-turn directions, local weather, mapped check points, etc.
Incipio Team Members followed the rally from Miami to New York City, capturing the opening day, artist performances, and, of course, the cars. You can check out the 2014 Gumball 3000 gallery below.