Incipio® Reinvents The Tape Measure With iPhone 5 Rugged Case Enhanced With Augmented Reality Technology

AR Case iPhone 5

iPhone 5 Rugged AR Case And Mobile Utility App At 2013 International Consumer Electronics Show 

IRVINE, CA – January 08, 2013 – Incipio®, designer and manufacturer of award-winning mobile device accessories, makes its entry into the world of Augmented Reality (AR) with the announcement of its iPhone 5 Rugged AR Case and Mobile Utility App at the 2013 Consumer Electronics Show in Las Vegas, Nevada. The protective, durable iPhone 5 case and innovative measuring tape iOS application created the only AR-enhanced rugged case solution on the market. Scheduled for launch next month, this product offering is on display January 8-11, 2013 at the Las Vegas Convention Center, North Hall, Incipio Booth #4410.

Incipio’s rugged case solution for the latest Apple® (NASDAQ: AAPL) iPhone 5 device comes equipped with a detachable marker that serves as a measuring tape tool for use with the downloadable AR-enhanced iOS Mobile Utility App, which measures distance up to 20 feet. With product availability scheduled for February 2013, this cutting-edge application is the first of a series of Incipio’s convenient, easy-to-use utility apps, including weight measurement and a leveling tool. Additional features allow you to save measurement data to photo library, send via e-mail and share on social media.

“Augmented reality is a fun way to enhance mobile protective solutions. We think we’ve built a better mousetrap with our brand new rugged case offering; bundled with our free downloadable AR App,” says Andy Fathollahi, Chief Executive of Incipio.

The iPhone Rugged AR Case is precision engineered to provide added durability and protection. Fortified with Flex20™, the case’s outstanding shock-absorption and rigid Plextonium™ encasement provides structural stability. The case design features a detachable marker to measure short distances in real-time up to 5 feet away. The case also includes a convenient belt clip and Incipio Vanity Kit, which consists of a protective clear screen protector, convenient microfiber cleaning cloth, and easy-to-use applicator card. The case offering is scheduled for launch in February 2013 at select retailers nationwide for $39.99 and online at

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About Incipio:
Incipio® is a Southern California based designer and manufacturer of award winning mobile device accessories. Established in 1999, Incipio® is widely recognized for consistently creating state of the art protective solutions for the mobile world. Through an untiring commitment to innovative and original designs, Incipio® is globally recognized for the functional and premium accessories the brand produces. Incipio’s products are sold worldwide in leading consumer and electronics retailers, mobile retailers and through