Incipio® Announces Fifth Annual Case For A Cure Event to Fight Breast Cancer

Pink Products 2012

Month-long Event Fundraises for The Breast Cancer Research Foundation®

IRVINE, CA – October 10, 2012 – Incipio®, designer and manufacturer of award winning mobile device accessories, announces its fifth annual ‘Case For A Cure’ event which fundraises to support the fight against breast cancer.  Throughout the entire month of October, Incipio will donate 20% of each pink accessory purchased online at Incipio.com to The Breast Cancer Research Foundation® (BCRF).

“We are proud to contribute and bring awareness to this important issue for the fifth consecutive year,” said Andy Fathollahi, Chief Executive Officer of Incipio.  “The Breast Cancer Research Foundation is sincerely motivated and dedicated to the cause and we hope our efforts will make a difference in their ongoing fight to end breast cancer forever.”

BCRF is a non-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide and by increasing public awareness about good breast health.

A wide array of pink products, including protective cases, covers, earbuds, and headphones, for smartphones, tablets and MacBook are available now at incipio.com/pink-products.

For the latest product news and announcements connect with us on Facebook (Facebook.com/incipio) and Twitter (@myincipio).

About Incipio: Incipio® is a Southern California based designer and manufacturer of award winning mobile device accessories. Established in 1999, Incipio® is widely recognized for consistently creating state of the art protective solutions for the mobile world. Through an untiring commitment to innovative and original designs, Incipio® is globally recognized for the functional and premium accessories the brand produces. Incipio’s products are sold worldwide in leading consumer and electronics retailers, mobile retailers and through www.incipio.com.

About BCRF: The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only cancer organization rated an “A+” by CharityWatch.  For more information about BCRF, visit www.bcrfcure.org.

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