Photograph Like A Pro: Incipio® Bluetooth® Low Energy-Enabled Camera Case and inCAMERA App Transforms iPhone 5/5s Into Point and Shoot Handheld Camera 

The World’s First App-Enabled Camera Case for iPhone 5/5S

IRVINE, CA – May 21, 2014  – Incipio®, the leading designer and manufacturer of award-winning mobile device accessories based in Southern California, today announces the immediate availability of the Focal™ Camera Case for iPhone 5/5s and free inCAMERA App. The one-of-a-kind Focal™ Camera Case and inCAMERA App transforms the iPhone 5/5s into a handy point and shoot camera, while maintaining device protection. Incipio’s Focal™ Camera Case for iPhone 5/5S is available online at incipio.com today and at select retailers nationwide.

Incipio’s Focal™ Bluetooth® Low Energy-Enabled Camera Case and free inCAMERA App transforms the iPhone 5/5s into a handheld camera; optimizing the camera experience with repositioned dedicated zoom and shutter buttons as well as a programmable short cut button for a customized experience. The Focal™ Camera Case’s shutter buttons also allow users to securely hold the iPhone 5/5s with one hand without obstructing the camera and flash. The Focal™ Camera Case features wide camera and flash openings for unobscured photos; creating ideal photography with the iPhone 5/5s.

“The iPhone 5/5s camera is the world’s most popular camera and Focal equips users to have an optimal photography experience to capture life’s best moments with ease.” said Andy Fathollahi, Chief Executive, Incipio. “Focal and inCAMERA replicate traditional camera functionality for the iPhone 5/5s allowing users to take the perfect shot.”

Focal™ Camera Case Features:

  • Quick-use zoom button
  • Convenient physical shutter button
  • Premium vegan leather no slip finger grip
  • Bluetooth® Low Energy for up for up to 300 hours of use
  • Lanyard wrist strap for easy-carrying
  • Sleek and stylish brushed aluminum finish
  • Wide-camera and flash opening
  • Two-piece case locks into place with case security lock for full device protection

The inCAMERA™ App is available for complimentary download in the App Store and features an optimized user interface design for quick access to all camera options.

inCAMERA™ App Features:

  • Quick one-finger access to all camera options
  • Flash on/off/auto toggle
  • Video/camera mode toggle
  • Quick preview
  • Shutter timer on/off
  • Photo editing
  • Share photos on social media channels
  • Photos can save directly to iPhone camera roll

The Focal™ Camera Case for iPhone 5/5s is $69.99 USD and is available in Black, White/Titanium, White/Light Pink, Green/Black, Black/Black, Black/Gold at incipio.com and at select retailers nationwide.

To watch a demonstration of Focal™ visit our YouTube and Vimeo channels.

To download high-resolution images of the Incipio® Focal™ Camera Case visit: http://ncpo.cc/3r53

For the latest product news and announcements connect with Incipio on Facebook, Twitter @myincipio, and Instagram @incipio.

About Incipio:

Incipio® is the leading designer and manufacturer of award-winning mobile device accessories and technology based in Southern California. Established in 1999, Incipio® is widely recognized for consistently creating state of the art protective solutions for the mobile world. Through an untiring commitment to innovative and original designs, Incipio® is globally recognized for the functional and premium accessories the brand produces. Incipio’s products are sold worldwide in leading consumer and electronics retailers, mobile retailers and through www.incipio.com.

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Media Contact:

Incipio®
Kelly McElroy
949.236.7397
kmcelroy@incipio.com